One person, one process, no agency layer.
Klipfold is run by Dylan Davison. You deal with me from the brief to the signed deal, and nothing is handed off.
Started because creator sourcing was eating a client's week and going nowhere.
A Minecraft server needed sponsored creator content to grow and had no repeatable way to find creators. Searching YouTube by hand and cold-messaging people ate hours a week; most never replied, and the ones who did weren't always the right fit.
So I built the process I wished they'd had: source creators where the audience actually is, check the fit before anyone is contacted, negotiate a clear rate with a performance element, and hand over a signed deal. It worked, and it kept working, so Klipfold exists to do it for other games and brands.
It stays deliberately small. You approve every creator and every rate, the fee is fixed per signed creator, and the relationships are yours.
Who you'll work with.
One point of contact for the whole thing.
Dylan Davison
Runs every brief personally: the shortlist, the checks, the messages and the negotiation. Also founder of an automation business, which is where the repeatable process comes from.
Fit over follower count.
Six things I hold to on every brief. If I ever fall short of one, tell me.
Fit over follower count
A smaller channel whose audience plays your game beats a bigger one whose audience doesn't. Every shortlist is built that way.
Nothing without your approval
No creator is contacted and no rate is agreed until you've said yes.
Fee known first
£300 per signed creator, written down before outreach. No retainers, nothing owed for creators who don't sign.
Numbers shown, not summarised
Fit scores, engagement checks and agreed rates live in a sheet you can see.
Your relationships
Signed deals and contacts are handed to you. Nothing is locked behind me.
Honest about reach
If your game is too niche for a good shortlist, I'll say so before you spend anything.
Tell me about your game.
I'll put together a shortlist of matched creators so you can see the fit before committing to anything.