Work

What the process produces.

One live engagement, described with the client's permission, and two illustrations of how the same process runs for a studio and a brand. The illustrations are labelled and are not named clients.

Minecraft server · YouTube and Discord · ongoing

Creator sourcing for a Minecraft server

The server needed sponsored creator content to grow but had no repeatable way to find creators. Searching YouTube manually and cold messaging people ate hours a week and mostly went nowhere. The ones who did reply weren't always the right fit, and negotiating rates alone slowed everything down.

Sourced creators directly from YouTube and Discord communities matched to the server's audience
Qualified each one for fit before any outreach went out
Handled outreach and rate negotiation end to end
Negotiated a per-video rate with a performance bonus, reviewed weekly against channel results

OutcomeCreator sourcing is now a repeatable process instead of a manual scramble. The first creator closed at $10 per video with a $10 performance bonus at 10k views, with the rate reviewed weekly against channel results. The partnership is ongoing.

IllustrationIndie PC game · launch window

A studio with a launch date and no creator list

Two weeks before early access, with a small marketing budget and nobody free to search for creators. The brief was the Steam page and a sense of who the game was for.

Shortlist of twelve mid-size YouTube and TikTok creators in the genre, fit numbers shown
Eight approved by the studio, all contacted in the studio's name
Per-video rates with a bonus at a view threshold

OutcomeSix signed before launch, content live in week one, contacts handed to the studio.

IllustrationGaming peripherals brand

A brand that wanted creators, not billboards

A brand selling to gamers had tried a generic influencer platform and paid for follower counts. The brief was to find creators whose audiences actually buy the kind of thing the brand sells.

Audience-first shortlist across three games the brand's buyers play
Engagement checked so the fee went to views, not follower counts
Performance element agreed on every deal

OutcomeFour signed deals tracked against a shared sheet, renewed the following quarter.

Every brief starts with your game and ends with signed creators ready to post. If yours is too niche for a good shortlist, I'll tell you before you spend anything.

Want the same for your game?

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